Since 1985, Rob has provided marketing and public relations counsel to global
brands and pioneering web-based and technology businesses. In 2002 he founded
RL Strategies.
After years of riding the agency merry-go-round and surviving the consolidation
of three early stage companies, there is still a question as to whether or not
Rob actually grasped the proverbial brass ring. Regardless, he is now a joyfully
independent consultant who helps companies find their voice and develops compelling
marketing, communications and public relations programs to help express it.
At leading advertising agencies in New York (NW Ayer, Della Femina, McNamee,
WCRS) and Boston (Mullen, Arnold Worldwide), Rob has provided counsel and services
to a number of high profile consumer brands including; DeBeers Diamonds, Cointreau
Liqueur, Timberland, Century 21 Real Estate and Seagram.
As in-house marketing counsel, Rob helped to develop, grow, and sell early-stage
technology and web-based businesses including: Pro CD, the first national database
on CD-ROM, now the backbone of most online look-up services; edu.com,
the first e-commerce site exclusively for college students; and Rovia, which
developed a proprietary software that guaranteed secure online content sharing.
In each instance, he contributed to the development
of all sales and marketing materials as well as national brand awareness programs.
Many of his initiatives generated broad media exposure including stories by
CNN, The Wall Street Journal, The New York Times, People, Newsweek, Inc.,
Esquire, GQ, Forbes, Industry Standard, Robb Report, Worth, Entrepreneur
and dozens of other print, broadcast and online news, industry and entertainment
organizations.
For more information about RL Strategies, contact
rob@rlstrategies.com